Empowering the world’s recruitment leaders to succeed beyond their ambition.

We are an advisory business, where our clients can be assured of confidential transformation through renewed purpose, consistently.

We deliver authentic and lasting value to recruitment leaders to accelerate and sustain growth, to create a world of outstanding leaders who shape the future of modern recruitment.

Jump Advisory combines strategic advice and over 150 years of collective industry capability to accelerate success on your path to change.

Meet the team and our associates.

Our Jump founders are individually accomplished but united in their passion to create a world of outstanding leaders who shape the future of modern recruitment. During an unchartered period of global economic uncertainty, three dynamic individuals joined forces to create a powerful recruitment advisory group to accelerate resilience and sustainable growth in an industry that changes lives.

Howard Greenwood

Co-Founder at Jump Advisory

Meet Howard. Co-founder of Jump Advisory Group with a track record of driving the acceleration of revenues and profitability within recruitment, for over 25 years. A well-known figure in the UK recruitment industry in the North of England and Scotland, Howard played a leading role in influencing APSCo’s successful growth into Yorkshire and North East regions.

He cut his teeth in technology recruitment at Computer People, where he led the North of England to be the most profitable business unit in the brand. After becoming Board Member, Howard transformed the fortunes of London and South East regions, leading them to their former glory of most profitable business unit. He continued his success guiding multiple technology businesses to achieve consistent, sustainable, and profitable growth.

With all the charm of a Yorkshireman, Howard is a proud father, devoted partner, ex semi-pro rugby player and accomplished black belt in multiple styles of martial arts.  Chuck Norris eat your heart out.

Howard is passionate about teaching martial arts. He dedicates his free time to young people across Yorkshire and the North of England, enabling them to take advantage of the associated benefits of wellbeing, both mentally and physically, improved decision-making, confidence, respect, honour, humility and hard work, to succeed in all aspects of their life.

Howard’s belief is people first. His skills are focused on leadership and development and his success is founded on motivating, training and mentoring employees, executive leadership teams and business owners to exceed beyond their ambitions.

Heather Salway

Director at Jump Advisory

Meet Heather. Heather is an experienced Non-Executive Director and Consultant, with expertise in People strategy and practice, leadership, learning & development, employee relations and employment law. She is an ILM level 7 qualified and experienced Executive Coach with 30 years of experience working with large and small recruitment and talent solutions businesses across the UK, Europe and the USA. Her focus is on the attraction, engagement and retention of talent. Heather is a Fellow of the Chartered Institute of Personnel and Development and of the Recruitment and Employment Confederation. She is currently a NED of the REC.

Area’s of interest and expertise include Learning and Development, Graduate Development, Coaching and Mentoring, Employment Law, Human Resources Strategy and Practice, Leadership, Change Management, Recruitment, Psychometric testing, Advanced Sales, Employee Relations

Paul Jacobs

Co-Founder at Jump Advisory

Meet Paul. Co-founder of Jump Advisory Group, well-known, high-profile recruitment figure, and over 40 years’ experience of successfully accelerating growth across multiple national and international recruitment businesses and sectors, as a CEO, COO, and a Strategic Advisor. Board Director of the Recruitment & Employment Confederation, regular judge at industry awards and multiple recruitment award-winner himself, Paul reflects the best of an industry that changes lives and has created a legacy of inspiring future-focused leaders to progress beyond their ambition. He’s also a very likeable guy.

A bit of a celebrity, Paul guest-starred in over 400 national and local radio broadcasts including all BBC radio channels, IRN, ITN and Jazz FM. Friends might say ‘loves the roar of the greasepaint’, but his co-founders prefer ‘media enthusiast’. Malcontent with radio stardom, Paul extended his reach into TV with regular appearances on CNN, Channel 4, BBC One 1 and NBC. (It’s always good to have a back-up plan).

Hackney-born father of 2, grandfather of 3 (with a fourth on the way), loving husband to a very understanding wife, Paul’s other passion, coming in a (very) close second to recruitment, is his beloved Arsenal. Paul is also a member of Ronnie Scott’s (might explain his appearance on Jazz FM).

Paul has collaborated with well over 100 executive management teams to develop and accelerate strategies that have achieved impressive turnover and profit margin, at speed and scale. Instrumental in implementing the famous pink of Office Angels as MD, his skills extend beyond advisory into developing a brand as standout, that organisations in the sector followed and adopted for years to come, with significant success.

Lauren McLeod

Marketing Consultant delivering responsible marketing to accelerate and sustain growth

A commercially astute, strategic, board-level marketer with 14 years multi-channel experience, Lauren is motivated by the opportunity to support businesses transform. She has an analytical, creative and energetic approach to problem solving.

With extensive experience across multiple sectors, both B2B and B2C, in brand, digital, social media, customer and employee engagement and SEO, Lauren’s skills are adaptable to all industries.

As a global brand and customer guardian, she communicates articulately and succinctly and influence marketing effectiveness, strengthen strategic growth and achieve results.

Comfortable in fast-paced, sales-driven environments, Lauren has a proven track record in developing, nurturing and leading high-performance teams, with strong leadership and management attributes.

Dave Pye

Co-Founder at Jump Advisory

Meet Dave. Co-founder of Jump Advisory Group and Fellow of the Institute of Recruitment Professional and the RSA.

25 years of successfully scaling recruitment businesses, both nationally and internationally, father to 7 head-strong and determined children, passionate Trustee at a local teenage mental health charity and an international healthcare organisation charity, and an enthusiastic and permanently disappointed Arsenal supporter – but don’t hold the latter against him.

Dave has advised on multiple MBOs, scaled client development internationally, supported high-growth businesses across sectors, shaped future leaders and is Board member and Advisor to several niche, high growth, recruitment businesses.

Dave is a regular judge at industry awards and conference speaker and leads the REC’s approach to Business Growth.

Former CEO to three UK and international recruitment business, Dave’s working style with recruitment leaders is driven by passion, creativity, relationships, and collaboration. He gets the excitement and challenges of running a recruitment business and is on a mission to help leaders navigate the complexities of modern recruitment to achieve their purpose and ambition, with integrity

Bernie Payne

Compliance Expert and Founder of Labvolution

Bernie Payne is one of the founders of Labvolution. She has almost 20 years’ legal and compliance expertise, working across a range of sectors and industries. She helps businesses understand and manage complex areas of legal, contractual, compliance and strategic risk, and provides clear, concise guidance on implementing strategies to mitigate those risks with the minimum of fuss and upheaval.

She supports and advises businesses on:

  • Contracts: drafting, negotiating, reviewing and contract monitoring
  • Commercial legal matters
  • New & existing legislation
  • Making compliance more efficient and effective (quality, regulatory & legal)
  • Processes: reviewing, re-designing and streamlining
  • Expanding into new revenue streams, offices or countries
  • Insurance reviews & renewals
  • Supplier due diligence
  • GDPR / data protection
  • Transformation, change management & project support

Tim Styles

Technology Advisor/Strategist

Meet Tim. Tim is a highly experienced IT professional with a proven track record of success in the recruitment industry. With over 25 years of experience, he has developed a deep understanding of the IT market and the needs of clients, consultants and candidates.

As one of the founders and CTO of Comensura, a leading UK Managed Service Provider, Tim played a key role in the development and growth of the company. He also served as the CTO of Matrix, where he managed large IT teams and oversaw the insourcing and outsourcing of IT functions. Lately, Tim has been part of the senior leadership team that took a UK recruitment group international and tripled the size of the business.

With a wealth of experience in large-scale development and data analytics, Tim has a deep understanding of the technical challenges facing businesses today. He has worked with recruitment businesses of all sizes, from start-ups to those with over 2,500 users.

Throughout his career, Tim has been recognized for his ability to lead teams to success. He is a skilled communicator, building strong relationships with clients and colleagues. He is also a strategic thinker, with a talent for identifying opportunities for growth and development.

He holds an MBA and has a proven track record of success in a variety of leadership positions. As a former DPO, Tim is a certified member of the International Association of Privacy Professionals, qualified as CIPP/E and CIPM

Overall, Tim is an experienced IT professional with a wealth of knowledge and expertise in the recruitment industry. His technical skills, leadership abilities, and business acumen enable him to bring value to any organisation.

Sarah McCracken

Legal Advisor and Co-Founder of ViaLegal

With 23 years’ experience as an in-house lawyer, director, and legal services provider in the recruitment sector and wider professional services sector, Sara brings a unique perspective and insight into her clients’ businesses enabling her to offer a blend of legal experience and business strategy to compliment her clients existing management team.

Commercially astute and pragmatic in her approach, Sara regularly provides legal advice, drafting, litigation and support services across a broad range of matters affecting her clients including commercial contracts, employment, regulatory compliance, and company law.

Her commitment to delivering value for money for her clients means that her services are accessible to all businesses.

John Fedden

Social Selling Global

With a focus on demonstrable results, I advise and assist organisations in generating predictable sales and marketing value using social networking platforms, such as LinkedIn.  Through short term engagements, I’ll show you how to use digital techniques to generate results based on your desired outcomes – whether this be brand development, lead generation, thought leadership or indeed a combination.

I have more than 30 years experience in business development, coaching sales leaders and managing strategic sales programmes. I currently advise sales leaders and global CEOs across EMEA, North America and Asia. Over the years, I’ve delivered more than 175 projects and helped my clients generate many millions in revenues

Joanne Lockwood

CEO of SEE Change Happen

Joanne Lockwood is the Founder and CEO of SEE Change Happen and describes herself as an Inclusion and Belonging specialist who works with organisations throughout the UK, Europe and Elsewhere to bring culture change that allows people to thrive and perform at their best from pre-hire to retire.

Jackie Handy

Diversity, Equity & Inclusion

Specialising in Diversity, Equity & Inclusion and its alignment with inclusive leadership, Jackie Handy has seen both sides of the coin. She knows first-hand how exclusion feels and now her mission is to ensure everyone feels safe, valued and understood at work.

Jackie engages and encourages leaders and team managers to think and act differently and become more consciously inclusive. The rewards include a workforce who are true to themselves, motivated and successful, a diverse talent pipeline, as well as stronger brand positioning.

Jackie is a TEDx and event speaker, consultant, trainer and author of ‘The little book of Belonging’

Debbie Vernon

Leadership and Culture Coach & Group Coach. HR Consultant.

Meet Debbie. Debbie is the founder of ‘UnlockedYou’. She has 25 years of experience in HR Leadership roles, specialising in Leadership Development and Culture Change. She has worked for small businesses and start-ups, as well as large multinationals.

When developing Business Leaders and leadership teams, Debbie uses various coaching, mentoring, and Group Coaching techniques that are carefully selected to provide clients with a fully tailored and contextualised approach.

Debbie rapidly establishes a partnership of trust with clients, enabling immediate progress towards navigating your biggest challenges more effectively.

Debbie has led numerous culture change programmes to achieve business change, growth, Merger & Acquisitions, overhauling weak cultures, as well as supporting a client’s desire to implement ‘SMART working’ and/ or Hybrid environments. She understands the unique challenges faced by organisations within different sectors and works with them to create and embed a culture that’s fully fit for purpose.

Debbie was the UK Director of Professional Development for Thales UK, working as part of a global team, responsible for all things ‘Talent’ when the business employed circa 11,000 employees. Debbie has implemented hundreds of Talent Management strategies in multiple business sectors and Sales functions of all sizes.

Debbie holds an ICF, AC and EMCC-accredited Transformational Coaching diploma and an ICF Accredited certificate for Group Coaching.

She is personally accredited by the International Coaching Federation (ICF) for her Coaching competence and ethical working practices.

She is a qualified Associate member of the Chartered Institute of Personnel and Development (CIPD).

Debbie holds an ITAA (International Association of Transactional Analysis) certificate in Transactional Analysis – the study of Personality, Communication and Human Behaviour (The Berne Institute)


Our focus is on sharing our proven advisory, leadership and marketing expertise to achieve business success and sustainability beyond ambition.

We don’t profess to do it all. But we do know the partners that you need to talk to that will complement your strategies as you scale, namely:

Red Banana Design
Mercury xRM
  • Hear what Five clients have say about Jump’s Advisors and our service

    Gareth Jones > MD of Alexander Associates Matthew Jones > MD of Recruit 12 Catherine Wallis > MD of Hyered […]

    - Hear what Five clients have say about Jump’s Advisors and our service

  • Deborah Austin

    I so much look forward to the weekly Jump webinar, and have attended pretty much ever week.  I find it […]

    - Deborah Austin

  • Catherine Murtagh

    Our first introduction to Paul and Howard was through a LinkedIn post at the beginning of lock-down April 2020. Our […]

    - Catherine Murtagh

  • Gary Telfer FREC

    Through lockdown the Jump Advisory webinars were an essential part of my week. They offered guidance, insight, encouragement and a […]

    - Gary Telfer FREC

  • Nicola Hardy

    Happy Happy 1st  Birthday to Jump Advisory Group. What a year this has been with you all at by my […]

    - Nicola Hardy

  • Annette Thorpe

    I first engaged with the Howard Greenwood and Paul Jacobs in their former company, Love Work Life, when they started […]

    - Annette Thorpe

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