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Struggling with new business development? You’re not alone. Most recruitment agencies achieve just 0.4% conversion from cold calling – but there’s a better way.
Stop Wasting Time Cold Calling: This Strategy Delivers Real Results
In this webinar, Howard Greenwood and Dave Pye from Jump Advisory Group share the exact strategies that helped their clients increase placement ratios from 19% to 80% while building sustainable business development engines.
What You’ll Learn:
• Why cold calling delivers 0.4% conversion (and what to do instead)
• The forensic process for defining your Ideal Client Profile (ICP)
• How 87% of buyers form opinions before speaking to you – and what that means for your BD strategy
• Authority positioning: Get results in 2-3 months with the right approach
• The 4-stage framework:
→ Social Acquisition
→ Human Acquisition
→ Hearts & Minds Acquisition
→ Retention
• Why referrals are your secret weapon (and how to ask without feeling awkward)
• Real case study: How one agency doubled GDP in 2025 using these strategies
Stop grinding out the same old tactics expecting different results. Whether you’re working with existing clients or breaking into new markets, this webinar provides the blueprint for building a business development strategy that actually works.
Perfect for recruitment agency owners, directors, and leaders ready to scale their businesses through smart leadership, strategic planning, and proven business development frameworks.
⏱️ TIMESTAMPS:
0:00 Introduction: The Cold Calling Problem
2:15 Strategy, Mindset & Execution: What’s Really Holding You Back?
8:30 Getting Your ICP Catastrophically Wrong
13:20 87% of Buyers Decide Before Speaking to You
18:45 Authority Positioning: 2-Month Framework
26:30 Referrals: The Holy Grail of New Business
32:40 The First Meeting: Making It Count
41:00 Stop Grinding, Start Building a New Engine
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