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Are you really reaching your full client market, or just fishing in the same small pool?
Most recruitment agencies only tap into 5% of their actual client potential. In this episode, we uncover why your business development efforts might be failing and how client-side market mapping can unlock a massive part of the market you’re completely missing.
Paul Jacobs join me as we explore how to build a strategic client market map, avoid admin overload, and use real data and automation tools like MarketMapper to expand your client reach. We’ll also show you how to identify cross-selling opportunities, map buyer personas, and future-proof your CRM with smarter, scalable strategies.
Sponsored by MarketMapr: 👉 https://marketmapr.com
⏱️ Timestamps:
1:02 – Intro
1:05 – Where Most Agencies Go Wrong With Client Market Mapping
5:42 – Keeping Market Maps Current Without Admin Overload
12:40 – How to Reveal Cross-Selling Opportunities in Client Maps
20:18 – Prioritising Contacts Within a Mapped Organisation
28:44 – Using Competitor Intelligence to Create Urgency
36:52 – Turning a Client Map Into a 90-Day Action Plan
45:24 – Mapping Cold Prospects With Zero Warm Intros
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